Notes from the Founder of Semiakina Design Bureau
Galina shares her personal experience: how international exhibitions and global trends are changing the approach to creating premium interiors, and why physical space is always more important than 3D visualization.
I used to be skeptical about design exhibitions and thought: “Why spend so much time on these events? I could be doing so much work on a project! Everything is available online anyway.”
Years passed, and my experience—from designer to studio director—grew as well. And only with time did I realize: it is exhibitions that provide the kind of experience you simply can’t get online. This is especially evident at large-scale events like the Salone del Mobile—when you immerse yourself in an environment where design lives, interacts, and evokes emotions.
It is at exhibitions that you can:
- see the actual scale and proportions of objects
- understand how materials and textures work
- evaluate lighting not in a render, but in a real space
- feel the comfort of furniture, not just its appearance
- spot trends before they become mainstream
And most importantly—to develop your own sense of style and taste.
“Now I consciously understand what to offer the client so that they, too, can enjoy their space. What the value of the product is. How to create emotion, not just a ‘pretty picture.’ ”
– Galyna Semyakina, studio founder
That is precisely why attending such events is not just about searching for new products. It is an essential part of a designer’s growth, allowing them to offer clients solutions on a completely different level.
